SiGMA Eurasia is returning to Dubai this 25th to 27th February, bringing with it some of the biggest names in gaming, affiliation, and digital marketing. Streamers, marketers, techies, and influencers. Read on for a glimpse at the KOLs shaping the world of marketing, entertainment, and tech. The summit and conference is being held at the Festival Arena by the Intercontinental Hotel Festival City.

Amin Siala – The Growth Consultant At Google

Amin Siala runs the exclusive Google Growth Program supporting new product and market launches for the most ambitious advertisers across the emerging markets covering lead generation & ecommerce for numerous verticals with a specific focus on performance campaigns. Amin’s consulted 100s of top advertisers on their global expansion and scaling strategy.

With a background in Electrical Engineering and a Masters in Innovation, Entrepreneurship & Management from Imperial College London Amin’s talent lies in simplifying complex concepts and turning them to easily digestible narratives using data.

Ronald Lopes – The Affiliate Influencer

Ronald Lopez, a dynamic affiliate influencer known for his expertise in digital marketing and strategic partnerships. A former Uber driver from the favela, Ronald built a holding company from the ground up – earning more than 200 million reais in 4 years. He most recently sold part of his company for a multimillion-dollar figure to an investor fund. Self declared as financially retired, his life mission is to guide 300 new Brazilians to become multimillionaires this year through the P4P market.

With a passion for connecting audiences to valuable products, Ronald thrives in the ever-evolving landscape of online influence, consistently delivering impactful and authentic content. Through his engaging platforms, he seamlessly integrates affiliate partnerships, offering his audience genuine recommendations and valuable insights. Ronald Lopez is not just an influencer; he’s a trusted guide in the digital realm, navigating the affiliate space with innovation and authenticity.

John Lee – The entrepreneur and investor

John Lee is an internationally renowned entrepreneur, investor, mentor, speaker, and best-selling author. Having gained millions of followers on social media, his mission is now to revolutionise the education system to share his knowledge with others and was soon being invited to speak all around the world on the topics of property investment, digital marketing, business growth and entrepreneurship. He subsequently gained an international reputation as a world class speaker and has shared stages with Bill Clinton, Alan Sugar, Richard Branson, Jack Welch (ex-CEO of GE) and Randi Zuckerberg. 

H.E. Laila Rahhal El Atfani – The Goodwill Ambassador

H.E. Laila Rahhal El Atfani is the Founder and President of Business Gate and the Global President of CEC-UK. Business Gate is one of the premier companies specialising in business studies, financial analysis, the evaluation of new and existing projects and the feasibility of business projects in the Gulf region. Besides that, Laila is the Goodwill Ambassador of “FAAVM” Women Empowerment and the President of International Affairs Anouar. She also serves as the Vice President of the Voice Magazine and is engaged in numerous non-profít organisations all over the world.

Mohammed J Sear – The Digital Strategist

A consulting leader for Digital Government and the Public Sector in the MENA region at EY Africa, India and the Middle East, Mohammad is focused on bringing purpose to digital in government.

A seasoned thought-leader and advisor in digital government and the public sector, with 20+ years of experience spanning the UK, Middle East, Australasia, and South Asia. A Harvard Kennedy School and Harvard Business School alumnus, Mohammed excels in guiding governments through strategic challenges and digital transformations, emphasising citizen-centricity and operational excellence. Mohammad has authored influential papers and spearheaded numerous large-scale strategic engagements, leaving an indelible mark on the intersection of government and innovation. His expertise extends across strategy, customer experience, change management, organisational design, and more.

Dr. Sara al Madani – The Emirati Entrepreneur

Dr. Sara Al Madani has made significant contributions to the fields of technology and entrepreneurship – becoming a board member of the UAE SME Council in 2015 and the youngest board member to join the Sharjah Chamber of Commerce and Industry in 2014. As a tech entrepreneur, Sara has demonstrated her visionary mindset by founding and leading several successful ventures. Not only has she achieved remarkable success in her own ventures, but Sara is also passionate about inspiring and empowering aspiring entrepreneurs through her mentorship programs and public speaking engagements.  

In 2021 she was named most influential leader by the Asia One World leaders summit, going on to win the Pride of UAE Award from the Herald Global and Motivational Influencer of the Year from FilmFare in 2023.

Mokshita Vashisht – The tech strategist

Mokshita Vashisht, a Digital Products and Transformation Manager at PwC India, is a stalwart in blending technological disruption with business strategy. Leading the Emerging Technologies Innovation hub, she spearheads digital transformation strategies for the Technology, Entertainment, Sports, Media, and Telecom sectors. With a global footprint, Mokshita specialises in driving large-scale convergence deals across the TMT sector. Beyond her consulting role, she dedicates her weekends to innovation, participating in hackathons. Notably, her recent cybersecurity product for Large Language Models/Gen AI applications earned global acclaim among 1200+ submissions. A prolific author, she has contributed to academic research in technology and business strategy.