“The Chase” goes live: Entain & Playtech team up

Jade Denosta July 5, 2024

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“The Chase” goes live: Entain & Playtech team up

The globally renowned British television quiz show, “The Chase,” has expanded its reach to the international sports betting and iGaming industry, marking a milestone for entertainment and gaming enthusiasts worldwide. This expansion is the result of a strategic partnership between Entain, a prominent global sports betting and gaming group, and Playtech, a leading provider of platforms, content, and services in the online gambling industry.

The show

Hosted by Bradley Walsh, “The Chase” has gained popularity in the UK, with a daily viewership of approximately four million. Its distinctive format involves contestants competing against a professional quizzer, known as the “chaser,” for a cash prize, offering an electrifying and competitive gameplay experience.

Global reach and availability

The Entain-Playtech collaboration has led to the launch of an exciting new live game show hosted by Playtech from its live studio in Riga, Latvia. Initially introduced to Entain’s UK customers, the game has now expanded its presence to regulated markets in Canada, Brazil, and Belgium. Additionally, plans are underway to introduce the game to Italian and South African players through Entain’s brands in the near future.

The live game show offers various engaging features, including a plinko board and two bonus features, ensuring an immersive gameplay experience until the thrilling “Final Chase” segment.

ITV Studios, as the game’s host, is expected to profit from licencing its brand to the gaming sector, especially since it has shown impressive revenue generation within its first month of release.

“The Chase Live has been our most anticipated game release in 2024. We have been working with the teams at Entain and Playtech for many months on bringing one of the UK’s most successful and popular gameshow brands to the live casino space.” – Steve Watling, SVP Gaming, ITV Studios Global Partnerships

SiGMA East Europe Summit

Stay in the loop with the latest updates and news for the upcoming SiGMA East Europe Summit powered by Soft2Bet. The summit is scheduled to take place in Budapest from 2-4 September.