Betsson strikes three-year deal as global sponsor for Colombia football club

Lea Hogg January 5, 2024

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Betsson strikes three-year deal as global sponsor for Colombia football club

Betsson has solidified its position as the global main sponsor for Atlético Nacional, the most successful football club in Colombia.

The three-year partnership marks a significant moment in the club’s history, ushering in a new era with Betsson’s logo adorning their jerseys for the first time in 23 years.

Financial and interactive support

Expressing its excitement about this pivotal partnership, Atlético Nacional welcomed Betsson and expressed enthusiasm about the sponsorship. The club sees Betsson as a global company with expansion projects in Latin America, perfectly aligned with their ambition to become a reference in international football. Together, they are poised to conquer great titles and elevate the club’s standing on the global stage.

Impressive legacy

Founded in 1947, Atlético Nacional boasts an illustrious track record with 33 titles, including two Libertadores Cups. Beyond providing crucial financial support, Betsson aims to be an active sponsor, injecting interactive elements and surprises for the fans of Los Verdolagas. This strategic partnership goes beyond mere sponsorship, promising an enhanced fan experience through various engaging initiatives.

CEO comments

Jesper Svensson, CEO of Betsson Operations, expressed his honor at becoming the main sponsor of Atlético Nacional, known as the legendary Rey de Copas (King of Cups) in Colombian football history. This collaboration, coinciding with Betsson’s 60th-anniversary celebration, further cements their position as a leading supporter of Latin American sports. Recognizing the immense passion stirred by Nacional, Betsson is committed to providing fans with unforgettable moments, delivering a football experience like never before.

2024 Colombian football season

Starting from the 2024 Colombian football season, the iconic Betsson logo will grace the jerseys of both the men’s and women’s teams of Atlético Nacional. This visual transformation symbolizes a fresh chapter in the club’s visual identity, and as the teams gear up for the upcoming season, the primary focus remains on clinching as many trophies as possible in the scheduled tournaments for the year.

The partnership between Betsson and Atlético Nacional promises to be a dynamic and mutually beneficial journey, bringing forth a new era of success and excitement for both the club and its global fanbase.

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