Highlight Games Limited, a London-based company specializing in video virtuals and instant win games, has forged a strategic partnership with the Azerbaijan National Lottery.

The company has announced that its collaboration with Azerlotereya OJSC marks a significant expansion of its global footprint.

This move follows the successful affiliation of Highlight Games Limited with Sisal Sans and the Turkish National Lottery. Their video virtual sports products have achieved record turnover since their launch, demonstrating the potential of this innovative gaming format.

Strategic alliance will expand horizons

The partnership with Azerlotereya OJSC aims to replicate the company’s successful model in Azerbaijan. Highlight Games Limited’s exclusive suite of content will soon be available both online and in retail locations across the country, marking a significant step in the company’s international expansion strategy.

Steven Holmes, the Chief Executive Officer for Highlight Games Limited, expressed his enthusiasm about the new partnership. “I’m delighted to announce this transformative deal for Highlight Games Limited with another national lottery,” he said. “The success of our partnership with Sisal Sans and Demiroren Holdings in Turkey perfectly positions us to replicate that winning formula with Azerlotereya OJSC. I look forward to launching our exclusive content in this new territory soon.”

This partnership represents a significant opportunity for both Highlight Games Limited and Azerlotereya OJSC.

For Highlight Games, it’s an opportunity to introduce its innovative gaming solutions to a new market. For Azerlotereya, it’s a chance to offer its customers a fresh and exciting gaming experience.

As the gaming industry continues to evolve, partnerships like these are likely to become increasingly common. Companies that can successfully navigate this changing landscape and form strategic alliances will be well-positioned to thrive in the years to come. This partnership between Highlight Games Limited and Azerlotereya OJSC is a prime example of this trend in action.

In the coming months, customers in Azerbaijan can look forward to experiencing the unique gaming experiences that Highlight Games Limited’s products have to offer. It’s an exciting time for both companies and for the gaming industry as a whole.

Rapid growth and emerging opportunities for Azerbaijan’s gaming industry

The gaming industry in Azerbaijan has been gaining momentum over the past few years. The market is poised for significant growth, with revenue in the Video Games market projected to reach a staggering US$ 94.65 million by the year 2024. The largest market segment within the Video Games industry is Mobile Games, which is projected to have a market volume of an impressive US$ 52.03 million this year.

The Gaming Equipment market in Azerbaijan is also projected to generate revenue of US$8.9 million in 2024. The demand for gaming equipment in Azerbaijan has surged in recent years, fueled by the country’s growing gaming community and increasing disposable income.

One of the key players in the Azerbaijan gaming industry is Highlight Games Limited, which recently entered into a strategic partnership with the Azerbaijan National Lottery company, Azerlotereya OJSC. This partnership aims to bring their innovative gaming solutions to the Azerbaijani market.

In the esports sector, Team Azerbaijan and Karabakh Horses are notable teams. These teams have participated in various tournaments, contributing to the growth and recognition of esports in Azerbaijan.

Overall, the gaming industry in Azerbaijan is experiencing rapid growth and development, with both local and international companies playing significant roles.

Stop Press: the next Eurasia Summit takes place in Dubai between 25 – 27 February!